Profile Main Image

InvoKando

Baron Sengir and his family of the shadows

It has come the time to learn the story of Baron Sengir, the father of the Sengir vampires and leader of the family which dominates the plane of Ulgrotha.

Sengir was the son of a small baron on Dominaria. His father started to learn about black magic, as he intended to become immortal, thus initiating his studies in vampirism, bringing his son with him. The baron also made his son Sengir sleep in a coffin many times, even against his son's will. With the passing of time, the young Sengir realized his father's intentions and started to think he could be a better ruler than the old man. The young Sengir started to visit the village's cemetery during the night to study necromancy, and it was there that he met a little girl, which became an orphan when her parents died during a rat plague which was summoned by the Baron during his black magic studies. Feeling a great magic potential in the orphan, Sengir taught her the song used by his father to control the rats, asking her to kill the baron in order to free the village from the pest. He couldn't kill his father as he wouldn't inherit the baron title. The girl, who had lost everything she could, finally agreed to the plan, after a long conversation. Sengir and the girl entered the castle with a swarm of pest rats controlled by the young mage girl. When the girl ordered the rats to attack the baron, he sang the same magic song and repelled them. Confused with the battle of wills, the rats attacked the other prey present on the room, the young Sengir. When the rats slashed the boy's throat, the baron cast a spell to save his son, but he was already dead. Feeling that it was the right moment, the girl ordered the rats once again to devour the baron, and they obeyed, finishing the man. After that, she opened a window to let the sun's light in, and then she heard a scream behind her. Sengir was still alive; however, he was injured by the sun's light and retreated to a dark corner of the room, soon realizing he had become a vampire. The girl healed the wound on Sengir's throat, but she couldn't heal the injuries caused by the sun. Anyway, he praised the girl's magic ability and asked her name. She answered: Ravi. They didn't know it at the time, but they would meet again centuries after that moment. On that day, the young man became Baron Sengir. [cardinfo](Sengir, the Dark Baron) Centuries passed, and Baron Sengir was summoned during a duel of planeswalkers in Ulgrotha. The Planeswalker who summoned him was defeated and then fled the plane, leaving the Baron lost in that world. It's important to remember that the ancient planeswalkers could use their magic to summon creatures from a plane to another, they were like gods or players like us, nowadays they still can do that, but not like before, I'll write an article explaining that one day. Anyway, without means to leave Ulgrotha, Sengir chose to make that plane his new home, and each day the vampire became more and more cruel like this father. He found refuge in the swamps and tried to dominate the local people, exterminating them when he failed to seize control. Then he went to the dwarves' castle, and decided to make it his. Sengir massacred the dwarves, resurrecting them as undead. When the survivors tried to recover the castle, he repelled the attack with his zombies until, on the third attempt, in order to send a clear message to all dwarves, he kidnaped the king's daughter and transformed her into a vampire, charming her to love him like a father and renaming her [[Irini Sengir]]. Here we have the first great member of the family. This broke the dwarves' spirits, and they abandoned the castle, swearing vengeance and deciding to keep in secret the existence of a planar portal next to the castle. [cardinfo](Irini Sengir) However, this didn't stop the baron, as he found a secret passage which lead to the portal. Even though he knew little about that, the vampire knew that a planar portal was a dangerous thing. None of the lackeys he sent through the portal returned, and researching the subterranean city and torturing the dwarf prisoners proved to be useless. He didn't manage to discover where the portal lead to, so Sengir decided that he was only going to enter the portal with an army which he would create with the people of Ulgrotha. Looking for answers through the plane, he reached the Dead Zone where he found a ruined tower and, inside it, a sealed coffin. When he opened the coffin, he freed an old mage woman. They didn't recognize each other, but it was his childhood friend, Ravi. The baron quickly realized the great magical power in the woman, bringing her to his castle and renaming her [[Grandmother Sengir]]. She became his black magic teacher, offering long lost knowledge. Later, the Baron started to send his vampires to attack the citizens of Aysen, not to conquer them, but to spread fear in order to break their will. The baron ordered his servants to kidnap humans of Aysen, including families on a ship that was going from Onella to Kerselin. He made them establish small villages on the swamp of his Dark Barony, where they lived under his influence. Even though he didn't need the short-lived humans for any purpose, dominating them kept him entertained during the long years that passed by, and transforming his dead servants into zombies and vampire warriors made them useful. He created firm and cruel rules: He would kill ten people for every person who tried to run away from the Barony. [cardinfo](Baron Sengir) Sengir had always been aware of the presence of Serra and Feroz on the plane, and soon the Baron decided to meet them personally. Inviting them to a dinner in his castle, the Baron told the two that, since his invocation centuries before, he considered Ulgrotha his new home, and warned the two not to interfere with his territory. Serra and Feroz didn't agree with him, and started to assist the people of Ulgrotha by teaching them magic spells, fighting arts and artifact creation, so they could in the future fight against the tyranny of the Baron. Sengir didn't like rivals and wanted to find a way of getting rid of the two, but time would show him that he didn't need to do anything to deal with Serra and Feroz (see the article about Serra's story). However, he would find out that there were other rivals in that world. One of these rivals was [[Eron, the Relentless]], which became the King of Goblins, controlling their mountains. The Baron tried to obtain his support, with no success, so the two made a deal, in which Eron would provide food and supplies which the villagers under the rules of Sengir couldn't obtain by themselves, while Baron Sengir wouldn't take hostile actions against the inhabitants of the Koskun mountains. For that moment, Sengir accepted the deal, as he didn't want to lose resources in that moment, but he knew he would "take care" of Eron later. Sometime later, he was confronted by a Serra paladin known as Lord Ihsan. He asked the Baron to transform him into a vampire, believing that he could kill Sengir with that power. The Baron saw through the paladin's intentions and, instead of transforming him into a vampire, he made him his loyal servant, [[Ihsan's Shade]]. Thanks to Ihsan, the Baron learned that his terror attacks were giving strength and purpose to the people of Aysen, instead of fear, and that they were united for their hate towards Sengir. He then stopped the continuous attacks, in order to see if the citizens of Aysen, without a common enemy, would collapse and turn against each other. [cardinfo](Ihsan's shade) After the death of Feroz and with his venomous words, Sengir convinced Serra to leave Ulgrotha. Without his greatest enemies, Baron Sengir would become the true owner of that world. He has spies in Aysen. His loyal hunter [[Veldrane of Sengir]] chases those who oppose him. The thieves [[Joven]] and [[Chandler]] sell the artifacts they steal for whoever pays the most amount of money, so all magical and valuable artifacts end up on the baron's hands. Even Eron knows that their commercial agreement is frail and that many of his guards are secret servants of Sengir, ready to kill him. The Baron's great plan goes well. He will wait until Aysen's populace is divided, and then the will eliminate Eron once and for all. When thousands of goblins start to starve, they will go where the food is easily available, Aysen. Many will die, but will live enough to destroy lots of villages and farms of the city. After more years of complete misery, the Baron will reappear, putting the weak leaders of Ulgrotha under his control and offering them a choice: Follow him into a new world where they can do whatever they want, or die in misery. The Sengir family grows and obtains more and more strength, and someday the Baron will learn what lies beyond the portal. Maybe he can dominate more than just Ulgrotha. [image](https://cdn.cardsrealm.com/images/uploads/1598588499.jpeg)

Share:

Grade

0

Profile Main Image

InvoKando

My name is Marcos, in love with the lore of Magic: The Gathering. Content editor and creator of the InvoKando channel

Social

User profile image
Profile Main Image

Leon

Who's who in Magic's business market?


[center]{INTRODUCTION} Many people have already asked us about who are our competitors. A constant doubt from our new partners is if they are allowed to comment about "store XX" or the "website YY". We never saw any problems with that, which causes surprise at first glance. This question is so recurrent that we have decided to explain our vision about Magic's market and how it may be segmented. This segmentation allows for a heterogeneous market to be seen as something homogeneous. For that, each element will be organized into groups. Every segmentation has its problem, considering the amount of information lost, but this is compensated with a diversity of benefits. Here we will see stores, websites and other elements being organized into categories, simplifying them, all through Cards Realm's field of view, with the objective of clarifying the general objectives of each one, their competitors and how they act. [center]{THE SUGGESTED SEGMENTATION MODEL} In our vision, Magic's market may be divided into 4 large groups: Wizards of the Coast, stores, marketplaces and referrers. All of them surround the players of the game, but also interact between themselves in order to reach their objectives. [image](https://cdn.cardsrealm.com/images/uploads/1600631868.jpeg) *WIZARDS OF THE COAST* Wizards of the Coast is the company which possess the image copyrights of Magic: the Gathering. It acts as a regulator agent: It may create new products, ban cards, stop the selling flow of a product and even remove sites connected to Magic any moment it wishes to. The main objective of Wizards of the Coast is to sell products connected to the game. Its main clients, considering tabletop Magic, are the stores which sell their products to the final consumer. *STORES* Stores are the sellers of products licensed by Wizards of the Coast. They may be physical stores with workers and official retailer registration or they may simply be players selling their cards and products they obtained through tournaments. The main objective of a store is to sell their products. Their main clients are, thus, those who buy their products, which are mainly people who play tabletop Magic. To become relevant, stores usually seek entrance to selling platforms like Google Shopping; whichever helps them to increase their reach. To sell their products, stores purchase services which allow for stock administration, website creation and others. There are many stores, like [link](https://www.cardkingdom.com/)(Cardkingdom), sponsor of Cards Realm. Stores are closer to the players, including physical contact. Due to this characteristic, they also seek to maintain this unique proximity by organizing IRL events and tournaments, always trying to stay relevant on the life of their players. Online competition between stores is huge, but that is far tinier in physical stores. There aren't a lot of stores Wizards Play Network (WPN) worldwide, approximately around 1 store for each million people. *MARKETPLACE* Marketplaces are platforms or websites which provide services to stores. These services are usually stock administration, e-commerce platforms and website creation. The main objective of a marketplace is to convince stores to use their product. Thus, their main clients are the store owners. To keep themselves relevant, they create Application Programming Interfaces (APIs) so others may refer to them. The largest marketplaces in the world are: [link](https://www.amazon.com.br/)(Amazon), [link](https://www.shopify.com.br/)(Shopify), [link](https://www.ebay.com/)(Ebay), [link](https://www.cardmarket.com/en)(Cardmarket) and [link](https://www.tcgplayer.com/)(TCG Player). The biggest advantage of a marketplace is to make it cheaper to manage a store. So, instead of a single store having many teams like designers, programmers, management and others, the store may simply hire the services provided by a marketplace, which ends up being cheaper. The disadvantage is that marketplaces may be limited when allowing stores to build a custom setup to differentiate themselves in relation to others using the same service. However, marketplaces usually sell some customizable options. Marketplaces make profit by charging a monthly fee for the use of their services and a percentage of the sales. These are the two main sources of profit for marketplaces and, thus, they compete amongst themselves to attract more stores by offering better services to them. *REFERRERS* The referrers are all of those who create content, like articles, podcasts, videos, vlogs, streams, etc. The main client of a referrer is anyone who is interested in his/her content. Their main objective is to become relevant on the community and, through this, achieve the maximum possible number of interested people. The more relevant, the more they can sell space in their content to stores, marketplaces or even directly to Wizards of the Coast. Their main source of profit is obtained by referring people to their sponsors. Notice that a referrer is a free entity, referring whoever he/she desires. This freedom is their main advantage and the core of what is a referrer. Their profit is limited as they are dependent on the profit of others. In other words, they receive a very small percentage of each sale. As referrers we have YouTubers, Podcasters, Facebook pages, Magic eSports teams, etc. But we also have blogs like [link](https://www.hipstersofthecoast.com/)(Hipsters of The Coast); sites like our own Cards Realm or [link](https://www.mtggoldfish.com/)(MTGGoldFish); sites with price aggregators like Google Shopping too etc. As Cards Realm identifies itself as a referrer, we see no problems in mentioning other websites or YouTubers even if they are technically "competitors". A player may read the same news on two different websites (which is a positive thing) and, thus, contrary to stores and marketplaces where there is only one sale possibility for each client, the competition between referrers doesn't happen like this. There is competition, but it is subtle. [image](https://cdn.cardsrealm.com/images/cartas/crop/eld-throne-of-eldraine/happily-ever-after-16-med.jpeg?8987) [center]{QUESTIONS WHEN IDENTIFYING THE SEGMENTATION} The simplification when dividing the market in 4 parts may cause confusion when classifying an agent. It is important to verify how each agent behaves and their objectives. Let's analyze some questions which were raised during this segmentation process. *A store like [link](https://www.cardkingdom.com/)(CardKingdom), which has its own website system, may be considered a marketplace?* Cardkingdom's objective when developing their own site and sale system was to differentiate itself from the sea of stores that exists, not to sell their system to other stores. This objective is the same than a store and, for that, Cardkingdom is considered a store, not a marketplace. *A store's YouTube channel is considered a referrer?* The main objective of a YouTube channel created by a store is to sell their products. The freedom of a referrer doesn't exist in this case. Thus, the channel isn't considered a referrer. *A marketplace like [link](https://www.cardmarket.com/en)(CardMarket) which presents many stores is a referrer?* A product like the list of prices by a marketplace website like [link](https://www.cardmarket.com/en)(CardMarket) intends to find clients for the stores who are part of it. It is an attractive to those who may use Card Market's platform, thus increasing the number of participant stores. Notice that the objective isn't to show the best price for the player, as the best price may be on another website, like eBay or [link](https://www.tcgplayer.com/)(TCG Player); thus, we see these lists as marketplaces. It is possible to notice that many business end up mixing services presented on this segmentation. A marketplace may present referrer's characteristics in some contexts, like publishing articles; while a store may have some features of a marketplace; and, finally, a referrer may try to sell products, thus looking like a store as well. This mix is generally not recommended, but it happens. The reason why it isn't recommended is because the objectives of each segmented part are different and don't converge. For instance, a referrer which has her/his own store may scare sponsors away or even his/her viewers as he loses the freedom of talking about other stores. Another example is a store which when using their resources to create its own website ends up raising the price of their product unnecessarily, selling less. A last example would be a marketplace which tries to also work as referrer, not focusing on the stores and possibly losing its main clients. [center]{CONCLUSION} Cards Realm is characterized as a referrer. Thus, there is no problem in mentioning "competitors" as we don't see other players like such. We hope to have answered your questions about Cards Realm's position and how we see Magic's market. If you have any suggestions or questions, we are waiting for your comments.

Share:

Profile Main Image

Leon

Programador do site da Cards Realm. O Magic vai muito além das cartas. Somos pessoas, uma comunidade enorme.

Social