The Magic: The Gathering Marvel Super Heroes set established new Day-1 and Month-1 revenue records, becoming the fastest set in history to reach $300 million. The announcement came during Hasbro's second quarter 2026 earnings conference call on Tuesday (July 21), which also revealed a 27% revenue increase in Wizards of the Coast's Digital Gaming Segment.Hasbro CEO Chris Cocks confirmed that Marvel Super Heroes outperformed all previous sets in terms of initial performance, driven by a larger launch allocation with strong sell-throughs and reorders. However, when asked to compare it to Magic: The Gathering — FINAL FANTASY, released in 2025, Cocks noted that the Square Enix franchise set remains the biggest of all time, with stronger follow-up and ancillary products after its initial release.During the call, Cocks took the opportunity to explain the company's vision for Magic: The Gathering as a business, emphasizing that the franchise is far more than a niche hobby. "Magic is not a niche hobby business; it's a mega franchise," Cocks said. "Magic: The Gathering belongs in the same company as Pokémon, EA Sports, World of Warcraft, and Minecraft. What sets Magic apart is longevity. Magic has been compounding for more than 30 years. It's also a deep game, and that depth and complexity is precisely what our players love."Cocks also highlighted the franchise's consistent growth, noting that since 2009, Magic has compounded revenue at over 17% per year, growing in 15 of the last 17 years. The CEO also revealed that MTG Arena has generated nearly $1 billion since its 2019 launch, while emphasizing that the company continues to invest in new digital initiatives aimed at 2028 and beyond.Regarding upcoming Universes Beyond releases, Cocks previewed that the three sets planned for 2027 will feature IPs "a bit more fantasy adjacent" and that none of them take place in New York City; a direct response to community feedback about previous sets.Hasbro raised its full-year 2026 outlook, expecting revenue growth of 5% to 7% in constant currency and an adjusted operating margin between 25% and 26%.Source: Businesswire
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